Broad Street Beats
Broad Street Mall, Reading, Berkshire
In line with Reading Festival, the client wanted to create an immersive and engaging month-long campaign at Broad Street Mall. By partnering with mental health charity Every Little Thing Festival and The Rhoom Studios, the focus was creating a concept that could shine a spotlight on the centre’s amazing retailers, as well as highlighting the power of music on positive mental health, bringing the community together live and online.
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Home to a mix of popular high street brands and independent stores, as well as a range of dining and leisure options, Broad Street Mall is the home of convenience located right in the heart of Reading.
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In-Centre POS and OOH print formats, digital formats for web and social media, as well as a bespoke Spotify playlist for the event.
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Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Ideas development & Creative concept design, Artwork for print & digital media.
